Ararat brandy of the Yerevan Brandy Factory - the legend that embodies Armenia, its cultural and historical heritage, is one of the best known and most popular Armenian brands.
The project ‘Ararat. Revelations.’ began its journey in the large arena of the First Cadet Corps in the centre of Russia’s northern capital - St. Petersburg. As conceived by the creators, through the use of projection, they needed to transform an ordinary brandy tasting event into a unique gala dinner. Authentic content, prepared specially for this project, reflected the identity of Armenia, its unique history and atmosphere.
For the first time in history, the ArArAt decided to give the floor to their master blenders, who will share their moments of inspiration and passion, revealing the essence of the legendary Armenian cognac.
To implement the task set by the artists of the project, the chosen projectors had to provide vivid long lasting and accurate colours. The brightness of the projector was also a very important factor, as the projected images were to occupy most of the space, immersing the visitors in the atmosphere and showcasing the rich history of the country.
A very important role in the selection of projectors was also reliability and the level of support not only in the capital but also in the regions, as this exhibition was conceived as a mobile one and had to be carried out throughout Russia.